Head of Marketing & Financial Development, DeltaPay
Leading marketing for a mobile payments fintech across Switzerland and Eswatini. Built the company's first Meta ads and AppsFlyer attribution stack from zero: 1,000+ tracked installs in week one at CHF 0.25 per install, cost per lead down 66%.
Explore my paid media expertise
What I run, and what it produced
I approach acquisition like an engineering problem: build the measurement first, then optimise against it. At DeltaPay that meant standing up Meta and AppsFlyer attribution from zero before scaling spend, so every number below is tracked, not estimated.
cost per app install
reduction in cost per lead
tracked installs in week one
Meta + AppsFlyer attribution built from scratch
organic views across the last two years
views generated through paid media
social followers in around two months
paid media impressions from CHF 1'484.89 spend
Paid acquisition
- Meta campaign architecture built from scratch
- Custom and lookalike audiences, geo and behavioural targeting
- App install campaigns with full mobile attribution (AppsFlyer, Firebase)
- Follower growth campaigns
- CPA / CPI / CPL optimisation
- Budget structuring, pacing and scaling
- Creative fatigue diagnosis and structured testing
Measurement & attribution
- MMP implementation (AppsFlyer)
- Meta ↔ MMP attribution setup and troubleshooting
- Firebase / BigQuery pipelines, cohort and retention analysis
- Dashboards that connect spend to revenue
Creative & campaigns
- Creative strategy and direction for paid social
- Short-form video production and editing
- UGC and creator campaign management
- National launch campaigns and retail activations, including a payment-switch launch and a 17-location grocery rollout
